Science Press Releases
But sometimes I am annoyed. I feel the words "strange", "mysterious", "hidden", and "stunning" have no place in a science press release. The best ones use direct references to the science, do not declare commonly known principles or phenomena as "mysterious", and work their best to educate the reader about the science being done. They do not use poor analogies. I know a few of the writers, and sometimes problems like these develop not from them but from their employers.
This is not that. And the Register called him out on it. It is in no way the worst example of the science press release. I would be more sympathetic if the writer would take the Register's criticism to heart about that analogy.